"Nissan's design language is our brand promise - Innovation and Excitement for Everyone - rendered in metal," said Nissan Senior Vice President and Chief Creative Officer Shiro Nakamura. "We are continually pushing the envelope, as the Sport Sedan Concept shows."
Though targeted for specific markets and customers, Resonance, Friend-ME and now the Sport Sedan Concept share distinctive and memorable design signatures.
The strong front end is marked by Nissan's "V-Motion" movement, which flows from the front grille through the hood to create an impressive cadence and emotional attitude. The unique boomerang-shaped lighting signature also accentuates the rear designs of each vehicle.
"These distinctive design aspects will be applied to all future Nissan models," Nakamura concludes. "Nissan design will possess consistency and diversity which covers all body types, from sedan to crossovers."
Source: http://nissannews.com/en-US/nissan/usa/channels/us-united-states-nissan-models-concepts-sport-sedan-concept/releases/sport-sedan-concept-debuts-future-look-of-nissan-sedans
